Jay has a passion for assessing talent and using the knowledge gained through that assessment for building highly productive teams. Through his years as a coach, teacher, and school administrator, Jay proved his extraordinary ability to get teams to work together like a well-oiled machine. His basketball coaching years, although short, exemplify his ability to get the most out of a team. His record of 107 wins and 7 losses sets a standard equaled by only a few high school coaches. He applied these same skills as a Superintendent and High School Principal. In every situation, otherwise disconnected groups of people came together to achieve things other schools only dreamed of doing.

Since his retirement from education in 2006, Jay has truly hit his stride with Culture by Choice™. As a talent assessor and team builder, Jay has worked with individuals, new employees, and leadership teams in businesses both large and small. Those businesses have demonstrated consistent and sustainable growth utilizing the knowledge and coaching they have received. In addition to this assessment and coaching work, Jay serves on numerous Boards and Committees locally and statewide and is the Founder of FAFSOM (Family and Friends Supporting our Military). Jay is also an accomplished speaker and is sought after to provide Key Note addresses for a variety of industries.